Base URL

utm_source

utm_medium

utm_campaign

utm_term

utm_content

UTM URL Short URL (simulation)

UTM campaign URL workflow

Attach source, medium, and campaign values consistently so ad, social, and newsletter traffic is easier to analyze.

Keep naming consistent

Build URLs using the same source, medium, and campaign conventions instead of retyping them manually.

Create encoded links

Encode spaces and non-English campaign names according to URL rules to reduce broken links.

Review before launch

Check landing URL, required UTM values, and duplicate parameters before copying the final link.

Real input and output

A newsletter campaign link

Input

url       https://example.com/pricing
source    newsletter
medium    email
campaign  2026_summer

Output

https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=2026_summer

Errors you will hit

One campaign splits into two rows

UTM values are case sensitive, so Email and email are counted separately. Agreeing on lowercase across the team removes the problem.

source versus medium

source is where the traffic came from (naver, newsletter); medium is how it arrived (cpc, email, social). Mixing them makes channel reporting impossible later.

Things to check

Consistency matters most

Mixed values such as google, Google, cpc, and paid can split reports. Decide casing and separators first.

Use carefully on internal links

Too many internal UTM links can overwrite the original acquisition source. Prefer UTMs for external campaign links.

Tools that pair well

UTM Generator